Gardner, 2004). 2023 TIME USA, LLC. Finland is one of the leading countries in Europe in relation to the number of arts festivals and cultural events (Amberla, 2013). Particularly, fans of festivals of a certain musical genre share feelings of belonging (Rihova et al., 2015) that extend to strangers who have mutual musical interests. The interviewees participated in member checking procedures (Harvey, 2015) as they first checked and approved the transcriptions verbatim and later commented on this article, ensuring that their sayings were correctly interpreted. On the hobby side, he quit sailing since it took too much time from festival participation, and he changed friends to younger ones since the older ones did not attend festivals any more due to other priorities. Festivals in the UK industry outlook (2022-2027) poll Average industry growth 2022-2027: x.x lock Purchase this report or a membership to unlock the average company profit margin for this industry. D.Soc.Sc Maarit Kinnunen is a freelance festival researcher. 0000005385 00000 n Free access. From the praxis point of view, the study indicates that frequent festivalgoers as loyal festival fans have the potential to contribute to various phases of festival production since they are considered as professionals in festival attendance. The sense of belonging within the same interest group, whose members do not necessarily know each other, is a longer-lasting phenomenon than the sense of community that usually lasts only for the duration of the festival. 127-140. You need a Statista Account for unlimited access. Listening to live jazz: an individual or social act? Festivals are a suitable environment for bonding and spending quality time with friends and family, as everyday routines are left behind. Use Ask Statista Research Service, *Most recent figures for Isle of Wight festival are from year 2017Figures have been taken from various sources: GlastonburyDownloadReading and LeedsCreamfieldsIsle of Wight, Concert and festival attendance in the United Kingdom (UK) 2012-2019, Largest UK indoor arenas 2020, by capacity, Music industry employment in the United Kingdom (UK) 2019, by sector. Even though the number of interviewees was not high, the saturation point was reached, since the same practices were identified throughout the interviews. The purpose of the present paper is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals. Statistics for Epidemiology and Population Health Demographic Methods Clinical Trials, Molecular Epidemiology . AEG Live has helped to produce Coachella, Firefly and Stagecoach through ownership of the promoter Goldenvoice. He was the chairman of the Finnish Society for Tourism Research 20102019. Everybody is doing it.. "Share of attendees at selected leading festivals and events in Canada as of December 2019." 2, pp. In numerous event motivation studies (see review by Li and Petrick, 2006), interests towards program, artists and atmosphere have been identified, but not the phenomenon of festival fandom per se. Getz and Andersson (2010, 2020), as well as Getz and McConnell (2011), tested the event travel career model among participants of different sports events and concluded that it contained the following dimensions: motivations, travel styles, temporal and spatial dimensions, and event and destination choices. Fandom entails an emotional relationship towards the object of fandom that will be called fan interest from now on. 6, pp. Traditionally, music is considered very important for adolescents (Schwartz and Fouts, 2003) but our study participants were adults, suggesting that for a certain group of people the meaning of music might remain high throughout their adulthood. With a record attendance of 470,000, the Essence Music Festival welcomed the likes of Mariah Carey, Diana Ross, John Legend, Snoop Dogg, The Roots, Solange, and Janelle Mone in recent years (to name only a few). The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Worldwide music tour gross revenues 2011-2020, Number of music tour tickets sold worldwide 2011-2020, Leading music promoters worldwide 2020, by number of tickets sold, Highest grossing music tour each year in North America 2000-2021, Music industry revenue worldwide from 2012 to 2023 (in billion U.S. dollars), Music tour gross revenues from 2011 to 2020 worldwide (in billion U.S. dollars), Most successful music tours worldwide 2021, Most successful music tours worldwide in 2021, based on average gross revenue per show (in million U.S. dollars), Highest grossing worldwide music tours of all time 2019, Most successful worldwide music tours of all time as of November 2019, based on gross revenue (in million U.S. dollars), Highest grossing festivals worldwide in 2019, Highest grossing festivals worldwide in 2019 (in million U.S. dollars), Number of music tour tickets sold from 2011 to 2020 worldwide (in millions), Average worldwide music tour admission price 2011-2019, Average ticket price for music tour concert admission from 2011 to 2019 worldwide (in U.S. dollars), Number of tickets sold for the highest grossing music festivals worldwide 2019, Number of tickets sold for the highest grossing music festivals worldwide in 2019 (in 1,000s), Leading music promoters worldwide in 2020, by number of tickets sold (in millions), The most successful music tours in North America in 2021, Most successful music tours in North America in 2021, based on gross revenue (in million U.S. dollars), Highest grossing music tour each year in North America from 2000 to 2021 (in million U.S. dollars), Most successful music tours in North America 2021, based on ticket sales, Most successful music tours in North America in 2021, based on ticket sales, Music sponsorship spending in North America 2010-2018, Music sponsorship spending in North America from 2010 to 2018 (in billion U.S. dollars), Canada: total music market revenue 2011-2020, Total music market revenue in Canada from 2011 to 2020 (in million Canadian dollars), Countries with the smallest music product sales per capita worldwide 2018, Countries with the smallest music product sales per capita worldwide in 2018 (in U.S. dollars)*, Quarterly spending of U.S. household on plays, theater, opera, and concerts 2013-2021, Average quarterly expenditure on plays, theater, opera, and concerts per consumer unit in the United States from 2013 to 2021 (in U.S. dollars), Share of parents taking children to a live music event U.S. 2018. 2 No. to incorporate the statistic into your presentation at any time. Manthiou, A., Lee, S., Tang, L. and Chiang, L. (2014), The experience economy approach to festival marketing: vivid memory and attendee loyalty, Journal of Services Marketing, Vol. (2016), The social rhythm of the rock music festival, Popular Music, Vol. Li, X. and Petrick, J.F. Attachment includes a stronger, deeper and stable relationship with the fan interest, and allegiance demonstrates commitment and loyalty. Kinnunen and Haahti (2015) estimated a few years ago that the number of festivals is something between 500 and 800, and Finland Festivals, the umbrella association of 79 Finnish festivals, reported over 2 million festival visits in 2019 (Finland Festivals, 2020). He notes that the majority of the touring schedule for a band like the Offspring, which played Woodstock 99, now consists of festival performances. Get full access to all features within our Business Solutions. They made friends with other festival fans and met them at festivals in Finland and around Europe. 1 Furthermore, the practices related to frequent festival attendance might change over time. Luonila, M., Suomi, K. and Lepist, T. (2019), Unraveling mechanisms of value cocreation in festivals, Event Management, Vol. Magazines, Dolly Parton at the Newport Folk Festival, Or create a free account to access more articles, How Music Festivals Became a Massive Business in the 50 Years Since Woodstock. They dont need the grind of touring anymore. In, Elevent. You only have access to basic statistics. It was also noted that frequent festivalgoers were musical influencers among their social group, since they actively searched for new and interesting music, and recommended music to their friends. His background is in sociology, and he is specialised in tourism and leisure studies. 77-101. In career development, the most important aspects are changed behavior and motivation, sense of community with others and skills development (see Getz, 2008; Getz and McConnell, 2011; Mackellar, 2009). Dec 2020 - Jun 20221 year 7 months. According to our findings, frequent festivalgoers are aware of the importance of their practices for festivals. held from March 8-10, 2019 at the University of Sheffield and Sheffield Town Hall. As a Premium user you get access to the detailed source references and background information about this statistic. 68-73. (2005), Developing the travel career approach to tourist motivation, Journal of Travel Research, Vol. Though it was not the first event of its kind (the Newport Folk and Jazz Festivals, Milwaukees Summerfest and the Monterey Pop Festival predate Woodstock), the 1969 event holds a mythical place within American pop-cultural history. Please do not hesitate to contact me. (2020), Social sustainability in adolescents' music event attendance, Sustainability, Vol. Interviewees were selected from those respondents of the Festival Barometer 2016 who had attended at least nine festivals a year and who had left their contact information for a possible interview. 16-26. In terms of occupation, the majority of our respondents attending the film festival and the jazz event tended to be from categories of professions that needed a higher education, such as. Don Smiley, the CEO of Summerfest, which takes place over 11 days each year in Milwaukee, says his organization has adapted to changing times to keep the annual event relevant. When I started Four Chords, there were two other big [festivals], he says. However, interviewees represented different types of frequent festival visitors: there was a volunteer worker (Tiina), music industry worker (Seppo), fans of artists (Sofia, Nina, Maria) and of a certain musical genre (Anna, Sofia), camping enthusiasts (Sofia, Pekka) and participants who set and measured their targets (Pauli, Sofia). That experiential economy has grown just as brands have gravitated toward festivals, looking to capitalize on the opportunities that one large group in a singular space presents, he says. The motivational change might act as a trigger for frequent festival attendance, or for a desire to participate in festivals more often. The most important behavioral aspect was the essence of socializing. The Statista "Chart of the Day", made available Jones, I. 2, pp. Table 1 summarizes the survey respondents. People are more likely now to spend money on experiences over material goods, he says, contending that sharing a clip from a Billie Eilish or Cardi B performance with ones Instagram followers is more gratifying than buying something expensive. Duffett, M. (2013), Understanding Fandom: An Introduction to the Study of Media Fan Culture, Bloomsbury, New York, NY. Nonetheless, its approximately two million visitors in 2019 granted it a sizable margin to the roughly 750,000 festival fans visiting Polish Pol'and'Rock festival in 2019. The profile characteristics are in line with previous research conducted at Finnish music festivals (Kinnunen, 2018; Kinnunen et al., 2019a). (2007), Mixed Methods in Social Inquiry, Jossey-Bass, San Francisco, CA. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). (Statista) 8. Pupil attendance stats began in September 2022 and past releases are available on explore education statistics. Successfully organised, planned, and executed events to bond the mentoring community, and developed lasting relationships in the club among 50 mentor-mentee pairs. Chart. Some campers made a special effort to organize their site for a successful experience and to build their festival image (Gardner, 2004; Tjora, 2016). Third, the participation motive might be the fan interest towards music festivals in general, to experience festival communitas whose members are more open to participate in collective actions and shared enjoyment than in normal circumstances (Kinnunen, 2018, p. 106), thus fulfilling social and hedonistic needs and aims. Month Held: September. Theyll fly to a show, get paid six figures, fly home, Bahl says. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. We cover all genres of music. (2010), The event-tourist career trajectory: a study of high-involvement amateur distance runners, Scandinavian Journal of Hospitality and Tourism, Vol. Music festival attendance might also be a vehicle for various . 1, pp. Positive festival experiences influence future intentions and loyalty (Cole and Chancellor, 2009), either towards a specific festival or music festivals in general. In summary, music meant more to frequent festivalgoers and they also consumed more live music in general than casual festivalgoers, which can be interpreted as fandom for artists, musical genres, or both. Secondly, planning took place a few days before the festival by packing enough but not too much and making a schedule of the performances to be followed. 6, pp. 15 No. The number of interviews was quite low. Meretse, A.R., Mykletun, R.J. and Einarsen, K. (2016), Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Scandinavian Journal of Hospitality and Tourism, Vol. 28 No. Nordvall, A., Pettersson, R., Svensson, B. and Brown, S. (2014), Designing events for social interaction, Event Management, Vol. 468-491. 693-711. Suomi, K., Luonila, M. and Thtinen, J. 0000001197 00000 n modern rock, classic rock, and pop. Amberla, K. (2013), Festivals in Finland, in Ngrier, E., Bonet, L. and Gurin, M. (Eds), Music Festivals, a Changing World, Michel de Maule, Paris, pp. Additionally, frequent festivalgoers' personal and psychological connection to music and festivals was on the level of attachment or allegiance (Funk and James, 2001), urging them in particular to commit to live music events and festivals. Juxtaposing these concepts in the context of frequent music festival attendance helps understanding an important festival audience segment that is valuable for the festival atmosphere (Kim, 2004; Prentice and Andersen, 2003), and music tourism in general (Bolderman and Reijnders, 2017; Lashua et al., 2014). 4 No. Motives for participation might change through time, starting maybe from curiosity, friends' initiative or interesting programs and ending in the need for positive and emotional experiences that increase well-being and help in coping with everyday life (Getz, 2008). 1, pp. Accessed March 01, 2023. https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/, Elevent. 22 No. After an 18-month hiatus, concerts, festivals, sports, and other big events are expected to return to their pre-pandemic glory. 1408-1432. Get full access to all features within our Business Solutions. As a Premium user you get access to the detailed source references and background information about this statistic. The Tortuga Music Festival continues through Sunday. This means that frequent attendees understand how important it is for the overall festival experience that they contribute to the festival atmosphere. Lamont et al. Simply copy the HTML code that is shown for the relevant statistic in order to integrate it. Access to this and all other statistics on 80,000 topics from, Show sources information The practice is present, for instance, in football fan clubs where violators of the rules might even be punished (Jones, 2000; Kossakowski, 2017). If you are an admin, please authenticate by logging in again. You can only download this statistic as a Premium user. and displayed without charge by all commercial and Max Yasgur Rented Out His Farm for Woodstock. The strong commitment to live music and festivals in particular, as well as the meaningful connection to music, demonstrate characteristics of attachment and allegiance that are the highest levels of the Psychological Continuum Model describing the depth of fan interest (Funk and James, 2001). Apr 2021 - May 20221 year 2 months. Now that you have an idea of what the typical hardcore festie is like, here's why it matters: As the motives for attendance are changing, the commitment and loyalty towards festivals increase, leading to frequent festival attendance. Are you interested in testing our business solutions? Mintel research also reveals that concert attendance is rising as almost four in 10 (38%) UK adults attended a music concert in the last year*, up from 34% in 2018. Smith, W.G. They offered and enjoyed inclusivity of the festival: they could attend alone and yet not feel lonely; they talked to strangers and became friends with them; they smiled and were positive towards fellow attendees. In the context of the present study, frequent music festival attendance is expected to fulfil the characteristics of festival career development: if the introduction to festivals that is, the first festival experience was positive, it might lead to extensive festival attendance where the participant seeks new, positive and inspiring experiences at festivals. 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